Visual culture encompasses the totality of images, visuals, and visual practices that shape our lived experience. It manifests through art, photography, cinema, design, and countless other forms, representing the ideas, customs, and social behaviours that revolve around visual materials. Visual culture is not merely decorative or informational; it is a powerful force that produces, circulates, and interprets visual forms to construct meanings, shape beliefs, and convey power within specific cultural contexts. From traditional artworks such as paintings and sculptures to mass media like film, television, and advertising, from digital platforms including websites, apps, and video games to everyday objects like fashion, logos, and packaging—all these elements communicate meaning and fundamentally shape our understanding of the world. The quality and impact of visual culture depend on two critical factors: the quality of the visual content created and the nature of the act of see...
A study by Way Walker conducted across painters, poets, musicians, and filmmakers—spanning many outstanding artistic creations and pursuits, domains, genres, and movements—reveal five key discoveries. 1. Don't Go Wide but Go Deep Don't try hard to create something that everyone will like, though that sounds reasonable. The greatest creators did not go wide; they went deeper. They created art for one person, one group, or a younger or future emotional avatar of themselves. It is made for one feeling, one version of self that needed the message the most. The goal of art need not be to make something universal or make something big. Van Gogh did not paint for the world; he painted for his brother. Maya Angelou wrote poetry to address her wounded self. This is the paradox: the more personal it is, the more universal it becomes. You start trying to impress everyone, you end up impressing no one. Go out and touch one person deeply, and you will end up moving thousands. Once you k...