How I Designed FLAME Logo

Designing a logo is a process of make people understand an organisation to its bare essence.

As a client briefs you about the company/organisation, name and its nature of work, your mind begins find images that would represent the organisation.

in this case it was an NGO working for the well-being of HIV AIDS patients and those affected by it.

The brief given to me by the organisation is

FLAME

Franciscans Life Affirming Movement for Empowerment

We are not going to restrict ourselves to HIV/AIDS ministry. We are planning to spread our ministry to various areas such as environmental programmes, Children and youth programme, women self-help groups and so on.

Therefore think of any logo that symbolises giving life (light) to the people and the earth (environment). Try to make is simple and attractive.

The motto could be added to the logo.

"LET THERE BE LIGHT"

Its not a sophisticated brand or service, so my mind lingered around images of flame and its light spreading through.

Flame and its light spreading through. Through where?

Through a person's world, through many persons' world, or even to the entire planet.

so I arrived at the image of a world.

Earth Globe Png - Globe Earth Png Transparent PNG - 720x720 - Free Download on NicePNG

After sketching a globe and a flame on my sketch board i began to compose it.

4 elements had to be composed

1. flame

2. globe

3. the name 'flame'

4. the motto, 'let there be light'

my thought process:

The 'globe' and 'flame' are over used images. how will I make it look different. How will i make it look unique? A process I call as 'idealising'.

I minimised the globe to shreds, yet recognisable.

I created a word-art with the word flame in the shape of a real flame.

After weighing many options o positioned the flame into the globe like a diya.

And balanced and completed the globe with the motto-phrase.

As an NGO, their logo would be printed on banners, T-shirts, etc. so I kept it more flat.

A logo has to be versatile.

Gave options with warm, bold colours (red, yellow and their shades);

and with subtle cool colours (shades of blue).

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