Visual culture encompasses the totality of images, visuals, and visual practices that shape our lived experience. It manifests through art, photography, cinema, design, and countless other forms, representing the ideas, customs, and social behaviours that revolve around visual materials. Visual culture is not merely decorative or informational; it is a powerful force that produces, circulates, and interprets visual forms to construct meanings, shape beliefs, and convey power within specific cultural contexts. From traditional artworks such as paintings and sculptures to mass media like film, television, and advertising, from digital platforms including websites, apps, and video games to everyday objects like fashion, logos, and packaging—all these elements communicate meaning and fundamentally shape our understanding of the world. The quality and impact of visual culture depend on two critical factors: the quality of the visual content created and the nature of the act of see...
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