Mass Media today is interplay between technological infrastructure and creative expressions. Mass media, defined as channels of communication designed to reach large audiences, has undergone profound transformation in recent decades. What began as predominantly print-based communication has expanded into a multifaceted ecosystem encompassing visual, audio, and interactive modes of engagement. This essay explores the dialectical relationship between media platforms and content, arguing that the two elements exist in dynamic tension—with platforms shaping content possibilities while content innovations drive platform evolution. As Marshall McLuhan famously observed, "the medium is the message," suggesting that the vehicle of communication fundamentally alters how we perceive and process information. This principle remains relevant as we navigate an increasingly fragmented media landscape characterised by both institutional and user-generated content. The Architecture of Mass M...
The fascinating world of ARTISTIC EXPRESSIONS. I believe that ART achieves what religions set out to achieve; ART will succeed where religions failed. ART makes us go deeper into the colours and truths of beings. ART challenges the imposed myth of the single story. ART brings to light other truths. ART takes us beyond the borders of our bubbles/world. Explore the possibilities of a non-alienated life. Its a constant going beyond -from ME to US; and from US to ALL OF US; from ALL OF US to ALL.